New Year, New Goals: Inside Our 2026 Cocktail Innovations

As we step into a new year at Meyer Cocktail Co., one thing is crystal clear: while we’re growing, evolving, and creating exciting new products, the heart of who we are remains unchanged.

One question we hear often is whether our original Old Fashioned Mix will change. The answer is simple — no. That recipe stays exactly the same. It’s the one our loyal customers know, trust, and reach for time and time again. We believe deeply in honoring what works, and we never want innovation to come at the cost of familiarity or trust. That classic Old Fashioned is our foundation, and it always will be.

Behind the scenes, though, we are hard at work expanding the Meyer Cocktail Co. family in thoughtful, intentional ways. This year, we’re developing at least three new ready-to-drink Old Fashioneds, each designed to bring a unique experience while staying true to our flavor-forward roots. We’re also crafting at least three new Old Fashioned mixes, building on the profiles you love with carefully considered twists. And yes — we’re expanding our simple syrup line, exploring flavors that elevate both cocktails and everyday moments at home.

Innovation isn’t without its challenges. The market is crowded — there are countless RTDs and simple syrups out there. Our biggest challenge (and greatest motivation) is ensuring that every product we release is original to us. We’re not interested in following trends just to keep up. Instead, we ask ourselves: Does this feel like Meyer? Would we proudly serve this to our family and friends? Does it offer something genuinely different? If the answer isn’t a confident yes, we go back to the drawing board.

A big part of this process is listening — to our customers, our community, and our own instincts. That’s why we’re excited to host a product sampling event at Vintage Elkhart Lake on January 24th. Events like these allow us to share what we’re creating, gather honest feedback, and connect face-to-face with the people who make this journey possible.

As we look ahead, our goal is simple: to grow without losing our soul. To innovate without compromising quality. And to continue crafting premium cocktail experiences that feel both familiar and exciting — just like the perfect Old Fashioned should.

Cheers

Tom & Cheri